Archive for: May, 2023

Direct Email Marketing – Making Direct Email Marketing Worth It

May 27 2023 Published by admin under Uncategorized

Internet has revolutionized the way people communicate with each other. It has done wonders in the commercial field. Email has become the most effective way of promoting ones products among the people. If you publicize your commerce through Internet, you have the prospect to come out of limited marketplace and grip the prospects of external market place thus increasing your business prospective. Commerce is all about grasping the right chance and reaching the aimed clients in a least period of time. Direct Email marketing gives you this opportunity.

Few people are of the views that direct email marketing is not worth the effort one has to put in for it. But there are lots of benefits of direct email marketing. Publicity via direct email marketing is very cost effective when you compare it to any other type of conventional print media advertising and sales calls. If the average cost of direct email marketing is compared with promotional methods such as a sales call or face-to-face promotion then it has been found out that the cost of direct email marketing is minimal as compared to the above methods. Moreover there is no considerable overhead related with direct email marketing.

Email is the cheapest way to communicate with the prospective clients of your business. It has also turned out to be the easiest and fastest way to reach the probable consumers. Moreover you can target greater number of people in a small amount of time. Therefore direct email marketing is worth its effort. It is so important that you cannot afford not to be including it in your promotional campaign.

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Use Direct Mail Postcards to Your Advantage

May 26 2023 Published by admin under Uncategorized

Direct mail postcards can definitely be grouped into the category of advertising on the cheap but at the same time are also very effective. With all of the various marketing channels that are available today some find it hard to believe that direct mail marketing still remains a champion, but it does, especially in the form of postcards. There is something about a postcard that intrigues a person into reading at least the first few lines which is why those lines need to be the bait that entices them to continue reading. Direct mail is also very advantageous in cost.

A precisely compiled list of possible customers is derived and from there it is inexpensive enough to begin the building of the consumer relationship. What sets direct mail aside from other avenues of marketing is that these pieces of mail are delivered to a specific group, a group of your choice, your market segment. With many other forms of marketing and advertising your message might be sent out to countless people that could care less about your product or what you might have to say. Direct mail marketing is not like that. Direct mailing is also much more personalized and consumers like that. A company is able to set the tone and effectively apply the message that they want to set forth. Postcards are very inexpensive and also less expensive to distribute but before you set forth a full fledged direct mail bonanza you should start off smaller and see where you get your best ROI.

Many claim that it is because postcards do not have to be opened as a contributing factor to their success. Again, their advantageous if used properly and not just blasted out to a non specific target market. Learn how to make those direct mail postcards ignite a fire under the consumer and make them aware of your presence. Further, do not expect miracles because direct mail postcards are not there to land you a huge deal but rather are to be used as a tool to begin the prosperous customer relationship. The purpose of the direct mail postcard is just a way to grab their attention and get them to notice you in a positive fashion. In other words, to get them to show an interest in what you have to offer. Because this form of marketing is so inexpensive, try the approach of throwing something in for nothing, maybe a free sample or a free estimate, something to catch their attention.

Direct mail postcards can be as flashy and fashionable as you want them to be and you do want them to be something that the customer wants to see, they are convincing and motivating. Psychologically, there is something about postcards that they rarely end up in the trash. Postcards offer the advantage because they are multi-functional, easily distributed, and inexpensive. The best thing about direct mail postcards is that they are extremely effective and an excellent vehicle to use in marketing. Postcards should draw a lot of customers to your business and from there it is up to you to keep them.

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How To Include Backend Marketing Into Your Sales Process

May 25 2023 Published by admin under Uncategorized

Did you know that there are “undercover” ways to make more money in your business? It’s true, and not a lot of business owners are taking advantage of these techniques to make more money in their business. But for those business owners who are using these undercover techniques, they are seeing a lot more response in their business than their competitors.

Marketing doesn’t have to be a painful process. The fact of the matter is that any business owner can take their business from zero to hero in a short period of time, and more often than not, it doesn’t require the use of spending more money on advertising. If you want to know how to make more money in your business without spending a lot of money to do so, then today’s lesson is just for you.

Here’s a great way to get more business profits without spending large sums of money to get new customers.

1) Backend marketing

80% of your total business profits will come from sales on the backend (sales from existing customers). So if you’re not keeping in contact with your customers, you’re missing out on a huge chunk of revenue that you could be getting. Your customers want to hear from you, so don’t make a one-time sale seem like a one-night stand… build relationships with these people so that they can trust you and like you.

The easiest way to start a backend marketing campaign is to send out a 1-page letter offering one of your products or services. You could even take a step further and offering a special sale to get your business flooded with new business. If you can incorporate a sweet deal with your offer, you may have to hire new staff members just to keep up with all of the extra new business that you’re getting.

It doesn’t matter what business you’re in – the majority of your sales will come from existing customers. So if you’re getting customers on a daily basis but it isn’t as much as you would like to have, you should still be happy because you know that each new customer will serve as a profit center in your business.

I wanted to stress the importance of backend selling because it’s an important part of your marketing process. You can try all different kind of ways to get new customers, but if you’re neglecting the people who have recently just bought from you, you can expect your competitors to take advantage of this weak spot in your business, and will scoop your existing customers right from under you.

Be sure to implement backend selling in your business today. Once you discover just how powerful backend selling can be for your business, it’s time to start focusing more and more of your time into getting your repeat customers to buy from you. This doesn’t take a lot of time to do, so focus on selling more to your existing customers, and watch the cash flow stack up.

Good luck with using backend marketing to make more money in your business.

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Top 5 Marketing Tips to Promoting Your Retail Boutique

May 24 2023 Published by admin under Uncategorized

Have a local boutique store and not sure how to effectively market it? Then consider printed materials. In a day and age where everything is digital, more and more people are starting to realize the effectiveness of printed materials such as postcards, business cards, brochures and flyers. They are tangible objects, and also provide the added benefit of connecting with people when they are distributed. Something that digital does not provide.

Below are our top five tips to providing effective marketing for your business.

Signage – Do you have the proper signage so that people know about your business? This is perhaps the most important component to just about any business. Signs not only provide the best ways to effectively market your store, but they also are the first and most often the lasting impression that many new customers will have on your business. As a result make sure your signage is clean, polished, current and most importantly eye-catching. How else would someone else now about your boutique otherwise?

Marketing Collateral – Take a good check of what is in your current marketing arsenal. Does it include printed materials? It should include not only postcards, but brochures explaining the concept of your store, flyers for sales, and mini banners to get instant attention. So be sure that all of your marketing collateral is current, trendy and hip to properly gain the awareness you want to have.

Social Media – Are you using social media correctly? Social media sites such as Twitter and Facebook are popular, free, forms of advertisements. So use them! You are simply missing out on tons of opportunities to gain the awareness that so many other businesses are using. As a result, tweet, Facebook and blog about all of your daily antics. It not only adds a personal voice to your boutique, but also provides a way to communicate with your current customers and prospects alike.

Window Marketing – Are you properly utilizing your windows for your storefront? Not sure what to do with them? After that, Google some famous window treatments to get some creative ideas to use for your business. They not only provide a great way to get new ideas but will also be sure to gain eyeballs on to your store, and footsteps into your store. Just remember keep it clean simple and interesting. You can’t go wrong there!

Emails – Are you actively getting your customers’ email addresses? This is perhaps the most important thing to do in getting attention of your existing client base. They not only provide a way to effectively market your sales and promotional times of year, but also give a great way to show of your latest clothing. Be sure to communicate at least twice a month. Be sure that it’s always useful and insightful though. Not one likes useless spam.

When everything is done, you should be sure to be prepared for all of the new customers. Properly clean and make sure that all of your clothing is organized and ready to sell!

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Integrating Offline And Online Marketing To Promote Your Business

May 22 2023 Published by admin under Uncategorized

In the midst of cut throat competition, the most effective weapon is a focused and planned marketing strategy that incorporates online and offline marketing methods to grow your business. Before the internet age, businesses had to rely solely on offline marketing to promote themselves. They had finite office hours and geographic limitations that prevented them from doing business around the clock and around the globe. With the internet, it has become a whole new ball game. Companies in China can do business with companies or consumers in the US without ever having to step outside their offices. They would rely primarily on a robust online presence with a strong online marketing strategy. But even in their case, offline strategies would help them.Similarly, an online business cannot rely on only online marketing to generate awareness about their business. They have to engage in offline strategies such as attending networking meetings and chamber events or conducting direct mail campaigns to generate awareness about their online business.Online strategies include search engine marketing, banner advertisements, participating in social networking sites, email marketing, and holding webinars to promote a business through the use of a computer and via the internet.Offline strategies include participating in networking meetings, direct mail campaigns, newspaper ads, bill boards, open houses, and bill boards – most of which do not directly involve the internet.No one strategy works by itself and no one campaign fits all. A robust marketing strategy would incorporate online and offline components while taking into factor the objectives of the business and the goals that are set forth.A successful business emerges when marketing strategy is execution with a plan that is focused and that has measurements in place to monitor performance.Here are some ways to integrate your offline and online marketing efforts
Include your website address on all your marketing collateral (Business Cards, Company brochure, Letter heads, etc.)
Include a promotion that people can participate in only through the website when running a direct mail campaign
Run a more discounted in-store promotion on your website to drive more traffic to the website
Run email campaigns to promote an in-store sale, or distribute flyers to promote a new offering on the website
Run a webinar or a web conference on a regular frequency to generate awareness about your company
Participate in networking sessions and direct people to your website by saying something about the website that will generate interest in the person talking to you
Offer free products or resources through your website and promote that in your direct mail and email marketing campaigns.

To summarize, there is no one way to promote a business. In this day and age, it is critical to tie online and offline marketing strategies to get maximum exposure for your business.You may wish to check our website out at http://www.jenesysgroup.com or email us at nipa at jenesysgroup dot com.

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Why You Need Your Direct Mail Piece To Look Like First Class Mail

May 22 2023 Published by admin under Uncategorized

Of all the things in the world to worry about when it comes to marketing, you might not believe me when I show you something that needs to be considered also. The “unbelievable” element that I am talking about is getting your envelope opened. Have you ever thought about that? If not, then don’t worry, because a lot of marketers don’t have a clue about doing this also.

After you’ve put together your campaign and everything is ready to be sent off, consider adding some teaser copy to get your readers to open up their mail and read it all. This is very important, because without your readers opening up your mail, the more likely it is that they won’t read your entire sales copy.

It’s not a matter professionalism, it’s matter of personal response. The more you can scoop up more new customers in your business, the faster your business will grow, and all that’s required is an automated way to run your business. This will free up your time and allow you to do the things that you love to do.

The mailman isn’t going to deliver all of his mail. The moment his mail sac gets heavy, the more likely he is going to get rid of all of the bulk mail, so that he doesn’t want to work too hard. It’s your job to prevent him from throwing away your mail – and the best way to do this is with stamps, and a hand-written address on the envelope.

Never delude yourself into thinking that all of your mail will be delivered. Don’t get me wrong. The mail people are helpful and friendly, but when their mail sac gets heavy, you can expect them to lighten up their load. So if you’re going to do direct mail, make sure that you’re doing whatever you can to make your mail seem like personal mail.

Getting your envelopes opened can either be complicated, or can be made to be simple. The simplest way to get your envelope opened is with a plain envelope with handwritten addresses. Of if you don’t have the time to hand address envelopes, you can always have your name and your prospects’ name typed on the envelope.

Doing direct mail is easy if you know what you doing. I’m willing to bet that you can sell anything through direct mail, and if you don’t believe me then go and try it out for yourself. You’ll be pleased with your results, and it’s something that you should incorporate in your business today.

So are you ready to make the paradigm shift from business owner to lucrative entrepreneur? Hopefully you are, because with different way of thinking, you’ll be getting prospects to come to YOU, instead of the other way around. And this is very powerful in the process.

I hope you can use these tips to have the most success in your business as possible. They all work, and I’m confident that they will work for you also.

Good luck with using these tips to make money in your business today.

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When to Test Direct Mail Pieces

May 21 2023 Published by admin under Uncategorized

Testing direct mail pieces is the best way to track your return on investment (ROI). Direct mail marketing may not be an exact science due to the constant evolution of consumer behaviors and preferences, but some of the guesswork can be taken out of the process by simply testing various messages, materials and methods to small groups of consumers before conducting a large-scale campaign.When should you test? Direct mailers should test when:You want to fine tune a successful mailing for even greater results;Your cost-per-order fails to meet expectations;You have new creative and need concrete justification before rolling it out into a full-fledged campaign;You are interested in expanding your market with a wider list;Something in the marketing mix changes, like price or offer;You are introducing a new product.Test the mailing listThe mailing list is a crucial step in the element of your direct mail campaign. It can make up over 40% of your total responses according to the Direct Marketing Association. The best offer in the world – if not targeted to the right audience – will fail. What is the best type of list? Look at your own in house mailing list. What are the characteristics of that list? Use your house list to build outside lists. There are more than 50,000 lists out there, which are available from a wide variety of sources. The main categories of lists are compiled lists, response lists, paid subscription lists, and controlled lists. Choosing the right one – with its corresponding benefits and features – has the potential to make or break your campaign. They are as follows:Compiled lists are databases collected from a variety of directories, credit files, and other resources. They are generated for marketing purposes, updated regularly, and give broad coverage of the market, including basic demographics. These lists work best for broad offers and are available at our website (www.zairmail.com)Response lists are generated from a company’s sales records. They may include information about what product was purchased, and how and when it was purchased, in addition to the purchase price and the frequency of purchase. However, response lists are often less complete, and depending on the purchase procedure, may not include the purchaser’s name and title. In addition, response lists may not be updated as frequently as other types of lists.Paid subscriptions lists have the advantage of compiling recipients who are proven buyers, having subscribed to a specific publication and, therefore demonstrating their interest in a given industry or field. They tend to have fewer change of address issues than other lists and provide a relatively targeted audience; however, they may not provide complete demographics.The result of free magazine subscriptions offered to qualified subscribers who agree to provide detailed demographic information about their companies and purchasing authorities, controlled circulation lists are, as a rule, very niche-oriented. They offer rich demographics and are highly selectable, but may cover only a portion of your entire target market.As stated before, the mailing list is the most important factor in determining the effectiveness of any direct mail campaign, so it should be selected carefully. Direct mailers can significant improve their response rates by using a more recently updated list. Many compiled lists are updated 2 or 3 times a month.Vary your offerThe second most influential factor in determining the success of a direct mail campaign is the offer – what you will give people for responding and how you present it. Mailers should make sure that they understand what the recipients want. Keep in mind that the offer must match with the list. Some general tips to improve your offer are:Be as specific as possible.Offer something unique and valuable to your market.Make the offer as risk-free as possible, incorporatinga “limited time trial” or “money back guarantee” if necessary.Be clear about when recipients must respond by; avoid pressuring prospects with too short of a response time, but don’t leave it open-ended. Generally, four to six weeks to respond works well.Know the difference between the features of your product or service and the benefits. It is not sufficient to discuss features alone; you must tell recipients why they need to respond. When in doubt about the distinction, remember that features are inherent to the product, while benefits attach the feature to a customer need.Tie your offer to your main benefit. For example, “Act now and save thousands of dollars on online direct mailing costs.”
Some offer elements worth testing, include price points, quantity of volume discounts, the way you state your offer (e.g. “save 50 percent” versus “purchase for half price”), and the method of response.Experiment with your mail packageWhen considering your mail package, begin with the outside, or you could miss out on a valuable selling opportunity. A consumer’s interaction with the typical direct mail piece is like their interaction with a door-to-door salesman. The key is to “make your pitch before the door is slammed in your face.”The average person spends three to five seconds deciding whether to open your direct mail piece, so start selling immediately. Testing outside logos versus blind envelopes can help you determine what’s best for your audience.When testing different mail packages, try to vary the package type (e.g. postcard, letter, self-mailer, etc.) In addition test the use of stamps versus indicia. Even the use of stamps with different designs could produce a noticeable lift in response.The inside of the mail package should be test also. The following suggestions apply the body of direct mail letters and solicitations:Use a strong lead. Recipients will likely scan the letter before deciding whether to read it, so seize this important opportunity to make an impression.State your offer at the beginning and the end of your letter.Reinforce what you’re asking the recipient to do and why they should do it.Keep the letter short and simple. A maximum of two pages should be used and avoid busy graphics.Highlight the solutions you can offer. Appeal to the recipient’s problems and daily challenges and offer a way to ease their stress.Use solid facts. Back up your claims with proof in the form of guarantees and testimonials.Make it easy to respond. Close with a call to action and include a vehicle to do so (e.g. coupon, response card, 1-800 number, etc.).Test different letter styles, graphic elements, and techniques. Experiment with different elements of your letter including use of signatures, personalization, bullets, aggressive versus non-aggressive tone, etc., to determine what combination of factors will pull the best.Seasonality, timing and frequencyWhen are your customers doing budgets? Will the mailing hit at the end of a quarter, when they have little money to spend? Is it best to market your product or service before or after the holidays? If you’re marketing to trade show attendees, how far out from the event do you market? Is it best to send e-mail before or after the direct mail piece to alert recipients of its arrival?The effects of such factors generally vary by market, and are worth testing to determine the best approach for your product or service as they could have a significant effect on the response rate.General rules for testingThere are several basic rules of testing to ensure success:Have a good reason for the test.Test one variable at a time.Test against a control.Make sure the test batch and the control mail at the same time.Test sufficient quantities to get an accurate response.Track your results.Above all, continue to test.Your markets and customers are always changing, so you have to keep testing to find out what works.

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Internet Marketing University

May 19 2023 Published by admin under Uncategorized

Many people today seek for a way to earn some extra money, most people would resolve in looking for a part time job. But during our economic crisis that we are experiencing, the looking for a part time job method will not work very well. A better alternative way to earn extra money is through Internet Marketing, there are many methods that you can use to make money online, you could to email marketing, affiliate marketing, direct marketing to name a few. Common mistake beginners make is jumping into Internet Marketing field without the proper knowledge; some people would buy information products on the internet telling how they can make thousand of dollars overnight. Let me tell you that starting an Internet Marketing business is not a get rich quick scheme; There is no such thing as making thousands of dollars within days, if that was true then everybody should be doing Internet marketing now. It will take time, effort and proper knowledge to make it a success.The good part is that if you were able to acquire the proper knowledge and techniques in Internet Marketing, then there is a big chance for you to be successful in this industry. If you are serious about Internet Marketing, most likely you had tried to buy information products telling you how to do things and get scammed after doing a purchase. There are only few products that exist today that really teach people on how to do Internet Marketing right. I had many products online, and I can safely say that most products out there are pretty useless. You can check my signature below to know where I got the REAL Internet Marketing University that teaches people on how to succeed online.

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The Value of Online Marketing For Your Small Business

May 16 2023 Published by admin under Uncategorized

The Internet represents some truly powerful developments, on a global scale. Consumers can now communicate better, reconnect with others in their lives and research products and services from numerous companies. However, the Internet is not beneficial only for consumers. Businesses can also harness the power of the online environment. Small businesses, in particular, can find tremendous value with online marketing. Of course, you’ll need to know what the best marketing options are for your small business.The first rule is to set up a professional, dynamic, interactive website. Do not be satisfied with a placeholder website, as your customers most certainly will not. You need to ensure that your website is compelling, that it invites your customers to come inside, rather than stopping at your homepage. “Bounce” visitors are not good for business – you need to encourage conversion from a visitor to a paying customer.One of the best ways to do this is by using an opt-in mailing list on your website’s homepage. What’s an opt-in list? For consumers, it represents a way to stay informed about the goings on with your company. Perhaps they want to know about new products or services when they come out. Maybe they want to know about new initiatives your company is starting. Regardless, an opt-in mailing list ensures that your customers are able to stay up to date on what’s happening with your company.Of course, for your small business, an opt-in mailing list represents much more than this. It is an open line of communication, directly to your customer’s inbox. In addition, because it’s an opt-in list, you don’t have to worry about being labeled as a spammer – the customer actually signifies their willingness to receive this information through your online form.In addition, an opt-in list provides you with a tremendous way to build a customer database. You can ask for several different types of information through the signup form, including email address, phone number and physical mailing address. Along with your customers’ names, this information provides you with the means to market directly to a targeted, interested market. Of course, you can certainly imagine the power that this puts directly in your hands – gaining access to such, a list traditionally costs a considerable amount of money. The fact that you can do it at no cost to you is an exceptional benefit of online marketing.

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Making Money From Direct Mail

May 14 2023 Published by admin under Uncategorized

There are many ways to make money from direct mail. If you do not know what direct mail marketing is, there is no way you will be able to benefit from it. To understand how you can make money from direct mail, you first need to know how to do it successfully. That is why in this article you are going to find out what direct mail marketing is, how to do it successfully, and finally how it can help you to make money. The information in this article is well known information that is backed up by the personal experiences of hundreds of thousands of people who have found this method of advertising useful.What is direct mail marketing?Direct mail marketing is one of the most personal and direct ways of advertising a product or service to a base of potential clients. One of the most popular forms of direct mail advertising is called post card marketing. Sending post cards to potential clients to generate sales inquiries is a tried and proven form of marketing that has been around for a long, long time. In an age of technology where the average person is subjected to constant advertising from the moment they open the paper to the moment they fall asleep watching TV, a simple handwritten postcard makes a world of a difference. Post card advertising is an old method, but now more than ever, it has never been so fresh.What can I do to become a successful direct mail marketer?Becoming a good direct mail marketer has a lot to do with getting to know your clients on a personal level. Start with making an address list of your clients. Remember, this is a list of people with whom you have had personal contact, or have had contact with your company representatives. Find out their birthdays, anniversary dates, or other special days. You may not have very many people to start with, but as you gain clients and get referrals, your list will grow.Design a cardNext, design a simple postcard. The postcard does not have to be in four colors. It can be if you have the time and resources to do it, but it is not necessary. The post card should have your logo on it somewhere. You do not need to get so stuck on the design of the card. If you work from your home, you could even print it out on colored card stock from your home laser printer. The important thing is the message.Keep the message short, simple, sincere, and to the pointThe message on the card should be short enough so that the receiver can read it in one glance. One or two sentences should suffice. Less is more when it comes to post cards. Because you have very little space to convey a message, and you want it to stand out, you will have to save your sales speech for another time. Just give a short message that will capture the readers interest and lead to a sales inquiry. Hand written messages give the reader the impression that you care personally for them. Be sure to have your number, e-mail, or website printed clearly in large font. If you want them to call, write, or visit your site, make it obvious by printing your contact details right in front in large font.How you can start making money from direct mail marketingThe exact way each person chooses to use direct mail marketing to make money will be different from the way others choose to use it. The fact is that direct mail marketing, post card advertising is an advertising method, and a successful one at that. You can make money in one of two basic ways. One, you can offer this advertising service to companies and small businesses for a profit, or you can use it in your own business to sell your products or services.Selling the service of direct advertisingOne way you can make money is by doing the advertising for small businesses that want to increase their sales by direct mail marketing. This is an easy task. You could even do this from home. You would need to collect the client lists from you’re the companies you will be working for and the rest is straight forward. So if you plan to use this advertising method in your business you need to be selling a highly priced product that makes it worthwhile.

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