Marketing Your Business

Every business will need to advertise, if you don’t tell people you exist, how will they know? A great marketing plan is vital to the success of any business. You will probably have to do a little “trial and error” to determine the best methods of advertising for your particular business. Keep in mind that determining the best marketing methods is a continuous process, what works today may not work tomorrow.

Be sure to allocate the majority of your marketing dollars to the peak season(s) for your industry. However, it is a good idea to market your business all year around. The first part of this article will discuss Conventional Marketing tips and techniques and the second part will discuss Guerilla Marketing tips and techniques.

Conventional Marketing Ideas
Even in today’s Hi-tech world you sometimes need to advertise the old fashioned way. A good marketing budget should allow for a minimum of 5% of gross sales. I have identified some reliable methods to advertise your business the conventional way.

Yellow Pages
Advertising in the yellow pages usually gives you exposure on Yahoo! Yellow Page searches. It is a relatively inexpensive way to market your business.

Direct Mailers
Mailing lists for almost any demographic can be purchased via the internet. Visit info usa, Sales Genie or perform a Google search from my Home Page for “mailing list” to find companies that will sale you a list of potential customers in your area. Mailing lists can be used to send targeted ads directly to your potential customer. Direct mailers can be a little pricey if you hire someone to do the work and tedious if you do it yourself.

Inserts
A great use of marketing dollars is the inserts distributed by the local newspapers. The sales people in my area are extremely easy to work with and they help you design a professional ad. Most newspapers have a minimum number of inserts (something like 10,000 homes per ad), but the unit cost is relatively low.

Money Mailer
Money Mailer is an agency that sends direct mail to homes containing packets of advertising materials from all sorts of business. The cost to use this method of marketing is relatively inexpensive, but you may get lost in the “shuffle” because there tends to be a lot of marketing material included in these packets.

Sponsor a Team
If your budget will allow, be a good neighbor and sponsor a little league team in your area. This is a great way to introduce yourself to your community while doing something good. Sponsoring a team will allow you to put your business name, address, phone, and / or website on the backs of every participant of that team. Every time they play, their parents, friends, and relatives will get a glimpse of your business in a positive image.

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