Of all the things in the world to worry about when it comes to marketing, you might not believe me when I show you something that needs to be considered also. The “unbelievable” element that I am talking about is getting your envelope opened. Have you ever thought about that? If not, then don’t worry, because a lot of marketers don’t have a clue about doing this also.
After you’ve put together your campaign and everything is ready to be sent off, consider adding some teaser copy to get your readers to open up their mail and read it all. This is very important, because without your readers opening up your mail, the more likely it is that they won’t read your entire sales copy.
It’s not a matter professionalism, it’s matter of personal response. The more you can scoop up more new customers in your business, the faster your business will grow, and all that’s required is an automated way to run your business. This will free up your time and allow you to do the things that you love to do.
The mailman isn’t going to deliver all of his mail. The moment his mail sac gets heavy, the more likely he is going to get rid of all of the bulk mail, so that he doesn’t want to work too hard. It’s your job to prevent him from throwing away your mail – and the best way to do this is with stamps, and a hand-written address on the envelope.
Never delude yourself into thinking that all of your mail will be delivered. Don’t get me wrong. The mail people are helpful and friendly, but when their mail sac gets heavy, you can expect them to lighten up their load. So if you’re going to do direct mail, make sure that you’re doing whatever you can to make your mail seem like personal mail.
Getting your envelopes opened can either be complicated, or can be made to be simple. The simplest way to get your envelope opened is with a plain envelope with handwritten addresses. Of if you don’t have the time to hand address envelopes, you can always have your name and your prospects’ name typed on the envelope.
Doing direct mail is easy if you know what you doing. I’m willing to bet that you can sell anything through direct mail, and if you don’t believe me then go and try it out for yourself. You’ll be pleased with your results, and it’s something that you should incorporate in your business today.
So are you ready to make the paradigm shift from business owner to lucrative entrepreneur? Hopefully you are, because with different way of thinking, you’ll be getting prospects to come to YOU, instead of the other way around. And this is very powerful in the process.
I hope you can use these tips to have the most success in your business as possible. They all work, and I’m confident that they will work for you also.
Good luck with using these tips to make money in your business today.